Lewis Hamilton makes drastic appearance change for final year with Mercedes | F1 | Sport

He regularly shares updates of his travels and reaction to race weekends, bolstering his status as one of the most marketable sportspersons in the world.

Hamilton reportedly pockets an additional £16.6m from sponsorship deals per year on top of his bumper Mercedes contract.

Bose, L’Oreal, Mercedes-Benz, Monster Energy, Police, Puma, Sony, Tommy Hilfiger, and Vodafone-USD are among the global heavyweights he has worked with.

The 2024 F1 season starts with testing in Sakhir from February 21 to February 23 before the first Grand Prix weekend in Bahrain from February 29 to March 2.

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