iPhone 16 Pro £100 off hours before Amazon Spring Sale ends

Amazon’s epic Spring Deal Days sale comes to an end today (March 31), with shoppers having just hours left to snap up a bargain. Included in the variety of tech products with big discounts is the Apple iPhone 16 Pro. Usually retailing at £1,099, Amazon is now offering the smartphone with a £100 discount, bringing the cost down to £999.

This is one of the cheapest prices around, with Currys currently selling the device for £1,049, while Argos is offering a discounted price of £1,004. The 256 GB titanium iPhone 16 Pro comes in four stylish colours and has a large 6.3-inch display. It features Apple’s latest-generation Ceramic Shield front that claims to be twice as tough as any smartphone glass, a particularly handy feature for shoppers who are prone to dropping their device.

The iPhone 16 Pro shoots videos in 4K 120 fps Dolby Vision and has a 48MP Fusion camera with an Ultra Wide lens, perfect for picking up ‘mesmerising’ detail. Its A18 Pro chip offers more speed and larger memory bandwidth, while Apple Intelligence helps you get tasks done quickly. The smartphone offers a ‘huge leap in battery life’, delivering up to 27 hours of video playback, and utilises ‘groundbreaking’ privacy protections, ensuring not even Apple can access your data.

For shoppers wanting to explore other smartphone options, Amazon is also offering a 17% discount on the Google Pixel 9, bringing the price down from £899 to £749. This sleek phone is available in four colours, has a 6.3-inch display and features Google AI. 

Alternatively, the Samsung Galaxy S25 Ultra costs £1,249 and is available in several colours. This device comes with a handy S-Pen, has a slightly larger 6.9-inch display and features Galaxy AI.

The Apple iPhone 16 Pro is an Amazon’s Choice item, a highly rated, well-priced product available to ship immediately. Over 300 customers have reviewed the smartphone to date, awarding it an overall rating of 4.4 out of five.

One impressed buyer wrote: “This phone is probably one of the greatest from the Apple line. The design is so great and the colour is outstanding, the functionality is great and the strong outer casing feels nice in the hands. The battery life is great and lasts for hours on end and the best thing is it’s light weight.

“The value for money is great because of its features, with the new camera button you can become a professional and take amazing stunning photographs. The 48-megapixel camera shows its potential in all areas, and photos come out at a professional level. The 120 hz display is so good and feels smooth when using@.

A second delighted shopper commented: “The iPhone 16 Pro has been a great upgrade option for me, combining a sleek design and built for the new Apple Intelligence features due to be released. The first thing I did notice is the new display – it feels crisp and vibrant. The improved refresh rate makes everything from scrolling to gaming feel incredibly smooth. Performance-wise, the new A18 chip delivers decent speeds, effortlessly handling multitasking and demanding apps – gaming on my iPhone feels a lot smoother, and the phone itself just feels a lot faster compared to my old iPhone 13 Pro Max.

“The battery life has also seen a decent boost, easily lasting a full day even with heavy use – I often have my phone on low power mode, and still runs decently and the battery has lasted way over 24 hours despite using it often. The camera system, always a standout feature for the Pro models, has been further refined. The improved low-light performance is actually insane to be honest, and along with the new AI-enhanced photography tools, it allows for stunning photos and videos in any condition.

“The new camera button on the iPhone 16 Pro is actually incredibly useful, and it can be customised to open various apps – it felt a little weird at first and the button felt in the way, but I got used to it after a day or so.”

However, they did go on to note a slight issue: “The only downside is that the outer black titanium case feels plasticky oddly – I think it feels rather cheap, but I have my phone in a Spigen hybrid case, so it doesn’t bother me that much. Overall, the iPhone 16 Pro is a powerhouse device that pushes the boundaries of what a smartphone can do – I highly recommend it.”

Someone else was unfortunately left disappointed with the smartphone, as they explained: “I wouldn’t recommend getting this phone for solely two reasons. The battery life is horrible and so disappointing. I upgraded because my iPhone 13 battery was dying. After spending £1,099 I expected the battery to at least last a day. In reality I had to charge it twice a day with minimum usage. Literally my phone could be sitting idle and the battery was running out. It is not worth the upgrade.”

On the other hand, another Amazon customer is thrilled with the iPhone 16 Pro: “I recently upgraded from the iPhone 12 to the Apple iPhone 16 Pro, and there’s definitely a noticeable improvement. For me, the standout feature is the 120Hz display. Going from 60Hz to 120Hz feels like a huge upgrade and gives the phone a much more premium feel. The screen, battery life, and overall performance are all better than my previous phone, and the new titanium feel of the device adds to that premium experience. The new features are definitely a step up.

“The battery life is a major improvement. Throughout the day, by the time I reach the end of it, I’ve only used less than half of the battery, compared to my iPhone 12, which would sometimes be dead by the end of the day. It’s been a big relief not to worry about charging multiple times a day anymore.”

You can buy the Apple iPhone 16 Pro from Amazon here for £999 while the deal is live.