Brits now perform three nice acts per day – with top gestures revealed

The average Brit performs three acts of kindness daily, totalling a staggering 200 million across the UK population, according to a study of 2,000 people.

The research revealed that the most significant gestures include giving up your seat on public transport, checking in on an elderly neighbour (both 56%) and assisting someone with carrying heavy items up or down stairs (55%).

Politeness, such as saying please and thank you (65%), is considered the top act one should perform for others, followed by helping out (57%) and holding the door open (56%).

The primary motivation for these acts of kindness is simply wanting to help (54%), putting a smile on someone’s face (47%) and setting a good example for friends and family (32%).

The research was commissioned by Fairy Non Bio to mark the launch of its partnership with the film Paddington In Peru, with the two brands taking over the Outernet, in London, on Friday 25 October for its #LoadsOfKindness pop-up.

Laura Mcilwaine, from the laundry brand, said: “Being kind can really have a positive impact on someone’s day. As a nation we’re a kind bunch across the board and it is something to love about the UK. We want to create a ripple effect of kindness up and down the nation and encourage the little acts which can go a long way.”

An overwhelming majority, 89%, acknowledged the importance of being caring towards others, with a similar 88% expressing a desire for a society that’s more compassionate.

According to the research conducted via OnePoll, engaging in acts of benevolence not only contributes to others’ happiness but can also enhance one’s mental well-being a sentiment echoed by 43% of participants. What’s more, a considerate 58% believe these good turns needn’t be returned. 

Fairy Non Bio representative Laura Mcilwaine stated: “To kick-start this wave of good deeds, we’re inviting people to pledge an act of kindness in person at the Outernet this Friday.”