Best early Amazon Prime Day deals picked by our shopping experts


Amazon Prime Day 2024 is around the corner but you don’t have to wait another week to grab a bargain. Beauty fans can avoid disappointment and get their hands on the latest skincare and makeup for less already.

The retail giant’s annual sale is marked on Tuesday, July 16, and finishes on Wednesday, July 17. As expected, the sale will begin at midnight on Tuesday and end at 11.59pm on Wednesday. While promotions are mainly for members, non-Prime customers can sign up for a free 30-day trial here to enjoy the discounts and free delivery.

But for now, shoppers can snag amazing deals online which see a ‘better than Dyson’ hairdryer on a half-price sale, Olay’s powerful five-in-one serum at 45% off and Elemis’s fine line-diminishing treatment for a massive 63% off.

CASAMAA Professional Ionic Hair Dryer

With a robust 2000W AC motor, the brand promises fast and efficient drying thanks to its “powerful” airflow and it claims to give salon-quality results from the comfort of your own home. Its constant temperature technology ensures even drying without causing damage, while the built-in ionisation function leaves your hair ‘smooth, frizz-free and shiny’.

Reduced from £59.99 to £29.99, more than 2,600 customers left glowing reviews online, saying it’s ‘better than Dyson’. One shared: “I am glad I chose this item over similar expensive items. Works well and the heat settings are ideal for me. The price is also very reasonable I would definitely recommend this product.”

Haircare brand Remington also marked down their Ionic Dry 2200 Hair Dryer from £56.99 to £19.99. It’s slightly more powerful than the CASAMAA one but it comes with a diffuser and is also equipped with Ionic Conditioning for frizz-free hair.

Elemis Peptide4 Overnight Radiance Peel

Premium beauty brand Elemis has dropped a major discount on their overnight peel that’s been given a ‘sublime’ performance by skincare lovers. Enriched with AHAs and nourishing botanical oils, the daily peel helps remove dead skin cells for a brighter and flawless-looking complexion.

One 46-year-old noticed an improvement on her skin after trying the product for the first time, adding: “It leaves my face smoother, softer and feeling pampered.” A second who claimed to have mature skin, shared: “I have been using this for over a month now and can say for sure my skin looks and feels better. The surface is smoother and dare I say it at my age almost glows!”

Shoppers can buy the peel at 63% off for £23.25 instead of £62. Paula’s Choice’s Skin Perfecting 8% AHA Lotion Exfoliant is another popular must-have among skincare lovers, but it’s not on sale and it’s priced at £35.

Olay Super Serum

Dubbed a ‘miracle in a bottle’, the five-in-one serum is proven popular among skincare lovers and it was sold out within days after it landed in the UK. 

Unlike other serums on the market, the Super Serum contains activated niacinamide, vitamin C, vitamin E, collagen peptide and AHA lactic acid. It streamlines your beauty routine without missing out on any skin benefits and US shoppers said they were left with healthy-looking, super-powered skin after using it.

Originally priced at £39.99, shoppers can get this at £21.99. Another good after-cleanse product is the Clarins Nutri-Lumière Treatment Essence, which helps to renew, illuminate and prep the skin to absorb skincare applied afterwards. It’s also on offer for £36.20, saving you 45% compared to its original price.



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