Anyone over 60 urged to spend £1 in Asda in February | Personal Finance | Finance

Anyone over the age of 60 is urged to spend just £1 in Asda stores in February to cash in on a winter scheme.

The supermarket chain is currently running a bargain deal that allows older customers to tuck into a hot meal for a mere £1. The offer comes as part of Asda’s popular ‘Winter Warmer’ meal deal which it brought back across its cafes over the colder months. The scheme has proved a hit in previous years and aims to support the over 60s during the chilly and often lonely winter period when household budgets are stretched due to expensive heating bills. The Winter Warmer meal includes a bowl of chicken or tomato soup, bread and unlimited tea or coffee, for just £1 in any of Asda’s 212 cafes across the UK.

But the deal is only running for a limited time and is due to end on Saturday, February 28, so shoppers only have a couple of weeks left to make the most of it.

The bargain winter food offer is particularly beneficial to older customers this week as more wintry weather is forecast, with the Met Office issuing multiple yellow weather warnings for snow and ice across large swathes of the country this weekend.

As temperatures remain cold, older people are encouraged to take small steps to stay warm and help fend off winter illnesses, and this includes eating at least one hot meal per day, and drinking regular hot drinks.

In its cold weather advice, the Met Office says: “It is important to keep warm in winter both inside and outdoors. Keeping warm can help to prevent colds, flu and more serious health problems.

“Eating regularly helps keep you warm so try to have at least one hot meal a day along with regular hot drinks.”

With colder temperatures on the cards over the coming days, now is the ideal time to cash in on the £1 Asda deal and warm up with a tasty meal that won’t break the bank before the offer ends later this month.

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Asda’s Community Champions are also inviting and encouraging many local over 60’s groups and individuals to come along to their store café to use the £1 Winter Warmer meal as an opportunity to come and chat to others.

Last year, Asda’s Christmas community tracker laid bare the lack of human interaction and conversations millions of older people suffer in the run up and during the festive period, with one in 10 saying they aren’t sure they will speak to anyone between December 15 and January 1. Meanwhile, one in 10 over 60’s said they’d gone to a supermarket simply to speak to another person.

Jordan Cummings – Buying Manager, Cafes and Concessions at Asda said: “We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and on a fixed income.

“Last year alone we sold over half a million meals showing the vital need for this initiative. By bringing Winter Warmers back this November, we hope it will continue to be just as impactful across the winter months for those who need it most, as well as offering a relaxed social environment to come and chat to others.”